EVENTS

The cornerstone of LPSC is its high quality programs on best practices and trends in law firm marketing, business development and communications.

UPCOMING EVENTS

Wednesday, June 22, 2016
Lateral Integration Strategies for the Evolving Legal Landscape

The increase in the legal market’s lateral hiring, M&A and geographic expansion is rapidly changing the face of most law firms. A recent Altman Weil Law Firms in Transition Survey showed:

• Nearly all large firms said they would grow by acquiring laterals this year
• 88% said they would acquire groups
• 30% said they would open new offices
• 43% said they would acquire other law firms.
How well will your firm leverage this influx of lateral integration and M&A activity into tangible business development opportunities?

Join LPSC over lunch on Wednesday, June 22 as we discuss best practices for advance planning, internal and external awareness campaigns, and overcoming the unique challenges specific to on boarding groups of laterals.

Panelists Include:
• Cathyann Bixby, Director of Lateral Growth and Integration, Ballard Spahr
• Cindy Holbrook, Co-Lead of Marketing & Business Development, Winston & Strawn
• Jocelyn Brumbaugh, Consultant, The Brumbaugh Group

Thanks to Pauline Chow and Skadden for hosting and providing lunch.

WHEN:
Wednesday, June 22
Networking: 11:45am – 12:15pm
Programming 12:15pm – 1:15pm

WHERE:
Skadden
155 N. Wacker Drive
Chicago

Registration for this event is $25, and checks should be made payable to Legal & Professional Services Council.

CLICK HERE to request a registration form. Please note that your space is reserved only when you receive a confirmation email. Cancelations made after June 15 will be billed in full.

PAST EVENTS

Thursday, April 14, 2016
Best Practices in Awards & Rankings

With hundreds or even thousands of opportunities for law firms and lawyers to be ranked, awarded or recognized, nominations “season” now runs year-round. Participation requires huge investments by lawyers and law firm marketing departments, and striking the right balance of resource allocation for return can be challenging. This panel will explore different models for managing efforts with publishers of legal rankings and awards, including staffing, insourcing and outsourcing, policy development, technology, measurement and the future of law firm rankings and awards.

Kate Slaasted, global director of communications/PR at Kirkland & Ellis will moderate the panel. Kate has led Kirkland’s awards and rankings efforts since 2005 and developed the Firm’s policies and processes for recognition opportunities.

Lloyd Pearson has 18 years’ full-time legal directories experience and has seen the industry from every angle. He has served as an editor at Chambers & Partners, then was in-house with responsibility for directories at Herbert Smith Freehills in London and White & Case in New York. Now he serves as an independent directories consultant to law firms.

Mary Umsted manages rankings and awards for Sidley Austin. She manages a team devoted solely to awards and rankings and is focused on establishing processes, training, implementing metrics and refining firm policies around the hundreds of rankings and awards opportunities available to a global law firm each year.

Thanks to Beth Hodgeman and Greenberg Traurig for hosting and providing lunch.

WHEN:
Thursday, April 14
Networking: 11:45am – 12:15pm
Programming: 12:15pm – 1:15pm

WHERE:
Greenberg Traurig
77 W Wacker
Suite 3100
Chicago

Registration for this event is $25, and checks should be made payable to Legal & Professional Services Council.

EMAIL me to request a registration form. Please note that your space is reserved only when you receive a confirmation email. Cancelations made after April 7 will be billed in full.

Wednesday, March 16, 2016
Inside the Chicago Daily Law Bulletin & Chicago Lawyer Magazine

Join the Legal & Professional Services Council when we pull back the curtain on the Chicago Daily Law Bulletin and Chicago Lawyer Magazine over lunch on Wednesday, March 16. Marc Karlinsky – who joined the Law Bulletin in 2013 and was just named editor of both publications – will talk about how firms can best work with his publications and share his vision for their future.

Thanks to Caroline Hennessy and Quarles & Brady for hosting and providing lunch.

WHEN:
Wednesday, March 16
Networking: 11:45am – 12:15pm
Programming: 12:15pm – 1:15pm 

WHERE:
Quarles & Brady
300 N. LaSalle
Suite 4000
Chicago, Illinois 60654

Registration for this event is $25.

CLICK HERE to request a registration form. Please note that your space is reserved only when you receive a confirmation email.

Wednesday, February 24, 2016
Client Service Playbooks: Two Case Studies

Your firm – just like every other one – is renewing its focus on client service in 2016.

Survey after survey shows that firms need to listen to their clients and act on that feedback. But what does a successful Client Service program really look like?

Join LPSC over lunch on Wednesday, February 24 when we hear from two firms in different stages of implementing Client Service Playbooks. Seyfarth Shaw implemented a program a few years ago – led by senior leadership – and is now reaping the benefits. Neal Gerber Eisenberg kicked off a program last year and are in the throws of implementation. What do their programs looks like, what methodology do they use, and how have they overcome the barriers along the way?

Our panel includes:

  • Jae Um, Seyfarth Shaw’s Director of Strategic Planning & Analysis
  • Holly Barocio, Neal Gerber Eisenberg’s Marketing & Communications Manager
  • Tasneem Goodman, Managing Director at Akina

Thanks to Holly Barocio and Neal Gerber Eisenberg for hosting and providing lunch.

Thursday, December 3, 2015
Greentarget’s 2015 State of Digital & Content Marketing Survey

Join LPRC over lunch on Thursday, December 3 when Greentarget founding Partner John Corey returns to LPRC to present the firm’s 2015 State of Digital & Content Marketing Survey.

Building on Greentarget’s past studies, their latest insights show how corporate general counsel—your clients—are engaging in social media and law firm-generated content, while also explaining how your legal marketing peers are evolving their own content and digital strategies to build relationships and fuel business development.

Thanks to Kevin Blasko and Baker & McKenzie for hosting and providing lunch.

Thursday, November 19, 2015
LPRC Presents The Unconscious Ways Your Attorneys Are Screwing Things Up

Join LPRC over lunch on Thursday, November 19 when we hear from Dr. Arin Reeves, who has made a career getting lawyers - and the occasional legal marketer-to consciously think about the decisions they make in their firms.

As the legal landscape becomes more competitive, firms that make choices on autopilot - such as creating pitch teams that looks like themselves rather than considering the makeup of their target's in-house legal department - will undermine their business development efforts and be left behind.

In addition to addressing the role that unconscious bias plays in business development, Arin will provide practical take-aways including:

  • How to approach a female or diverse attorney when the lead partner wants to bring them into a pitch at the last minute
  • Examining our own marketing materials for biases that have crept in over time
  • Join us for this program to learn how to improve your firm's ability to make more thoughtful - and more profitable - decisions about your marketing and business development investments.

    Thanks to Dave Petrou, Jen Musser and Jones Day for hosting and providing lunch.

    Tuesday, September 29, 2015
    LPRC Presents Chicago OMPs’ View of the Marketing Department

    Join us over lunch on Tuesday, September 29 when LPRC will present a panel of Chicago Office Managing Partners for a window into their marketing departments, including how the role of marketing has evolved over the past five years. The discussion will include:

    • How OMPs can help turn a reactive marketing group into a proactive, key contributor to the firm
    • How marketers can make the leap from a focus on tactics to becoming a strategic, trusted advisor
    • The top trends marketing teams need to be closely monitoring
    • Successfully branding a Chicago office at the local level while staying consistent with a firm’s national/international positioning

    Our panelists include:

    • Jennifer Kenedy, Chicago Office Managing Partner, Locke Lord
    • Kathleen McDonough, Managing Shareholder, Segal McCambridge
    • Mary Wilson, Chicago Office Managing Partner, Dentons

    Thanks to Katie Ambrosio and Locke Lord for hosting and providing lunch.

    Thursday, August 27, 2015
    LPRC Presents a Client Feedback Program Case Study with Faegre Baker Daniels

    Client feedback programs can be a valuable tool for driving firm services and direction, but many law firms struggle on the execution. From determining which clients to target, to who should conduct the interviews, to how to ensure feedback is incorporated up the food chain, complex people dynamics often get in the way of what is best for the firm.

    Join Legal PR Chicago over lunch on Thursday, August 27 for a case study on client feedback programs with Faegre Baker Daniels, a firm with 750 attorneys in 13 global offices.

    Following a re-launch of the firm’s client feedback program after their combination in 2012, Faegre Baker Daniels’ Managing Partner, Chief Client Development Officer and Director of Client Relations will share their journey re-imagining the client feedback program and their specific roles to deliver actionable insights for the firm. They will also preview what’s next on their agenda.

    Panelists:

    • Andrew Humphrey, Managing Partner, Faegre Baker Daniels
    • Melanie Green, Chief Client Development Officer, Faegre Baker Daniels
    • Amanda Steins, Director of Client Relations, Faegre Baker Daniels

    Thanks to Melanie Green and Faegre Baker Daniels for hosting and providing lunch.

    Thursday, July 23, 2015
    LPRC Summer Social

    Join LPRC for our most popular event of the year: kicking back outside with your LPRC colleagues after work.

    Enjoy drinks, apps and a gorgeous view of Millennium Park from Sidley Austin’s outdoor terrace from 5:30 – 7:30pm on Thursday, July 23. We’ll have that night’s Downtown Sound concert at the Pritzker as our background music.

    Many thanks to Greentarget and Sidley Austin for sponsoring the fun!

    Tuesday, June 23, 2015
    LPRC Presents American Lawyer Editor-In-Chief Kim Kleman

    Join LPRC over lunch on Tuesday, June 23 when we host Kim Kleman, editor-in-chief of The American Lawyer. Kim took over the top spot at AmLaw last year after a long career editing for Consumer Reports and many years as a journalist.

    In her first column for the magazine, she outlined her goal for providing American Lawyer readers with “lively, provocative, must-read articles on the business of law and the lawyers behind that work that you just can’t get anywhere else.” A little over a year into her tenure, we’ll get Kim’s view on all things American Lawyer — what’s changed, what’s stayed the same, what’s next, and the best opportunities for law firms to get involved.

    Thanks to Kate Slaasted and Kirkland & Ellis for hosting and providing lunch.

    Tuesday, May 19, 2015
    LPRC Presents Best Practices in Internal Communications

    While law firms have been slow to embrace internal communications, accounting and other professional services firms have long leveraged it to drive strategy, improve morale and maximize key firm milestones including leadership transitions and the integration of laterals.

    Join LPRC on Tuesday, May 19 over lunch when we will hear from communications experts who have their leaders:

    • All giving the same messaging on strategy
    • Utilizing choose-you-own-adventure style programming at partner retreats to drive home strategy
    • Successfully combing cultures following a merger
    • Managing impactful Best Places to Work submissions
    • Breaking down the barriers to lateral integration

    Our panel includes:

    • Sara Webber Laczo, Corporate Communications Senior Director at accounting firm McGladrey
    • Katherine Wilburn, Account Lead for Phillips 66 at strategy execution firm Gagen MacDonald
    • Jocelyn Brumbaugh, Consultant at The Brumbaugh Group

    Thanks to Stephanie Hall and Much Shelist for hosting and providing lunch.

    Thursday, April 30, 2015
    LPRC Presents Managing Millennials

    Join LPRC on Thursday, April 30 when we will bring in cross-generational expert and coach Rod Ogilvie to give insight into how to manage millennials.

    The motivations, work ethics and expectations of people born between 1980 and 2000 are sometimes at odds with the Gen Xers and Boomers who make up most law firms. Rod will shed light on the best ways to coach 20-somethings, as well as how to navigate the communication, feedback and other sticking points that can lead to friction.

    Thanks to Holly Barocio and Neal Gerber Eisenberg for hosting and providing lunch.

    Monday, March 30, 2015
    LPRC Presents Crain’s Chicago’s Professional Services Reporter Claire Bushey

    Join LPRC over lunch on Monday, March 30 when we will introduce Claire Bushey, Crain’s Chicago’s new professional services reporter.

    You’ve likely noticed a dramatic increase in Crain’s business-of-law coverage of late. Learn how your firm and your lawyers can take advantage of this, as Claire pulls back the curtain on her beat, giving us insight into how to best position your firm and thought leaders for coverage in their popular morning and evening email pushes.

    Thanks to Michelle Michaels and Linda Yun at Foley & Lardner for hosting and providing lunch.

    Tuesday, February 10, 2015
    Why Do Lawyers Make My Job So Hard: Insight Into How Lawyers Are Wired

    Do you occasionally feel your job as a law firm marketer is harder than it needs to be? Perhaps you spend more time predicting how to navigate attorney objections than executing ideas. Or do you wonder why lawyers focus on specific details of a program only to miss the larger goals?

    Join LPRC over lunch on Tuesday, February 10 when we bring in The Right Profile, the company behind one of the most exhaustive attorney trait studies ever conducted. After years of helping NFL and MLB teams make better draft choices and improve their athlete development programs by using their proprietary assessments and analytics, The Right Profile turned their sites on better understanding lawyers and their specific mental makeup. These assessment tools are now transforming how firms select laterals and develop existing talent.

    Mark Levin, co-founder of The Right Profile, will share his attorney trait research findings and shed light on how attorneys and marketers differ in key traits. Understanding these differences can help us become more effective in managing our attorneys.

    Take the Survey: The first step in understanding the differences between your mental makeup and that of your attorneys is to assess yourself. After registering for the LPRC event, you will receive a link to take the survey and see how your traits compare to lawyers and other law firm marketers.

    Thanks to Alexis Johnson and Latham & Watkins for hosting and providing lunch.

    Monday, January 5, 2015
    How to Hire & Keep the Best People

    Your people are your most valuable asset. But do you know how to uncover which candidates are high-performers - and the right cultural fit for your firm - when you craft your job description and begin conducting interviews? And once these A+ candidates are on your team, what can you to do ensure they stay and continue to grow - even when your organization is flat and there's no professional development budget?

    Join Legal PR Chicago on Wednesday, January 21 over lunch for a program with concrete, actionable techniques for hiring exceptional people and helping them build a career at your firm. We'll explore how to weed out candidates that only look good on paper, best practices for developing your people and how to help your team achieve their career goals with you - not with your competitor.

    Panelists will include:

    • Betsey Frank, Sidley Austin's Director of Staff Development & Technology Training
    • Ashley Galston, K&L Gates' Associate Director of Business Development
    • Laura Miller, Greentarget's Executive Vice President

    Thanks to Ashley Galston and K&L Gates for hosting and providing lunch.

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