Providing high-quality programming to advance legal and professional services marketing.


Dear LPSC members,

It is with mixed emotions that I share that the era of Legal & Professional Services Council has come to a close.

After 15 years of leading the organization, the demands of growing Builden Partners have become too great for me to continue to also run LPSC. The success of LPSC is what gave me the courage to start Builden eight years ago. Builden’s beliefs of valuing legal marketers and creating a process-driven approach to raising law firms’ profiles has resonated in the legal community, and our team deserves my full attention as we continue to grow and change the way law firms think about marketing.

When I started this organization in 2006 – then known as Legal PR Chicago – I never would have believed we would grow to 600 members across the country and directly aid in the professional development of more than 5,000 people through 100+ events – only seven of which were virtual. It has been an amazing journey.

LPSC’s differentiator has always been our top-notch programming. This was a direct result of the hard work our board members put in over the years, ensuring the most value was packed into every minute you spent at our meetings. I am grateful to all of our board members over the years for their service and guidance.

A special shout-out to the board members and NextGen steering committee members who allowed LPSC to continue to offer fantastic programming during COVID – including our Business of Law program this summer which had more than 100 attendees.

These eight people have been pulled in many directions over the course of the pandemic, but they faithfully carved out time along the way to ensure the LPSC community continued to feel connected and grow professionally. They deserve a very special thank you.

    •  Holly Barocio, GrowthPlay
    •  Kristen Bugaris, Locke Lord
    •  Madelaine Clarke, Greentarget
    •  Olivia Clarke, Kirkland & Ellis
    •  Susan Hollender, Michael Best
    •  Elena Panyard, Segal McCambridge
    •  Elizabeth Rincon, Kirkland & Ellis
    •  Kate Slaasted, Kirkland & Ellis

As I now focus exclusively on Builden’s continued growth, we are adding two new positions to our team: a Marketing & Business Development Manager and a Marketing Communications Specialist.  Feel free to reach out if you’re looking to move to the consulting side, where the grass is definitely greener.

If there is an LPSC-shaped hole in your heart when it comes to professional development, I offer this solution: sign up for Builden’s mini marketing academy Brand Building in 15 Minutes, where each month we pack a lot of legal marketing tips into a short amount of time. Click here to receive details about upcoming programs, including our October installment Tips for Meaningful Business Development Coaching on Wednesday, October 20th at 11am CT. 

As I sign off for the final time as the Founder & Executive Director of Legal & Professional Services Council, know that I am truly grateful to each one of the members, attendees and speakers who made this organization the powerhouse of the legal marketing community for 15 years.

I am so proud of the lives and careers LPSC has touched and how we elevated the legal marketing profession.

Thank you for making LPSC and the past 15 years amazing.


Jocelyn Brumbaugh
Builden Partners